Mantra Ayurveda Clinic
Ayurvedic treatment and services are gaining ground driven by factors like no side effects, reliability and affordability. Riding high on the natural methods of therapy for various ailments, Bengaluru-based Keva Ayurveda increased its turnover from Rs 4 lakh in 2012 to Rs 6 crores in 2016.
Our vision is to create awareness on Ayurveda and its benefits by providing expert and professional Ayurveda treatments at a reasonable cost, ” says Krishna (32)
Started in 2014, Keva Ayurveda’s e-store offers multiple range of products including skin care, hair care, nail care, lip care, immunity boosters and organic products. For outsourcing of the products, Keva Ayurveda has tied up with 24 Mantra Organic and Organic Mandya.
The number of orders has gone up to around 30 to 40 orders per day (growing at a rate of 10-20 percent per month), with a cliental base of more than 30, 000. The average ticket size is Rs 1, 500 per order and all payments get processed through PayUBiz.
After completing his education from JSS Ayurveda Medical College, Mysore-based Krishna joined Kerala Ayurveda Limited, a public limited company, which became his inspiration for starting Keva Ayurveda. He has 11 years of experience in the field of panchakarma, arthritis management, obesity management, infertility management, psoriasis management.
Finalising on the standard operating procedure, products range and financing of Keva Ayurveda took almost two years. However, with the seed fund of Rs 70 lakh that they received from an angle investor in 2011, they were able to start a 1, 200sqft clinic in Bengaluru. Keva Ayurveda now boasts of having a 27, 000sqft clinic. Krishna says, “We did two months of survey to know more about the competition in the market and what is lacking in existing Ayurveda clinics/hospitals/ wellness centres.”
It now has branches in HSR layout, Indiranagar, Marathahalli and New Thippasandra. Keva Ayurveda expanded its presence to Mumbai, Delhi and Tamil Nadu this year. By March 2017, it plans to enter in Perth, Australia, through franchise model.
Keva Ayurveda today has a team of 60 people, and among them 10 are doctors. “Dr Deepika Chandrshekar, Dr Tanmaya Acharya, Sudhir Gawandalkar are considered to be the backbone of this business and they have certainly carved a niche for themselves through Keva Ayurveda, ” avers Krishna.